Inside Donald Trump’s strategy to win back women

Washington Post-Jul 20, 2016
Sarah Lenti, a Republican strategist and former aide to Condoleezza Rice, said Trump needs to act like a statesman to improve his numbers with women. “He’s like a wild animal,” she said. “He can’t control himself.”
Not that his behavior stopped him from drawing roughly 14 million voters. The kind of voters he still needs to win — moderate conservative and independent women — tell Lenti he would be more appealing with one tweak.
“The fix,” she said, “is as simple as Trump starting to control himself.”
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